{"id":1121,"date":"2026-06-25T13:31:17","date_gmt":"2026-06-25T05:31:17","guid":{"rendered":"https:\/\/wordpress.qince.com\/uncategorized\/article-c51de5c6-2\/"},"modified":"2026-06-25T13:31:17","modified_gmt":"2026-06-25T05:31:17","slug":"article-c51de5c6-2","status":"publish","type":"post","link":"https:\/\/qince.com\/insights\/how-to\/article-c51de5c6-2\/","title":{"rendered":"\u9500\u552e\u5f00\u5355\u5e38\u89c1\u95ee\u9898\uff1a\u4f01\u4e1a\u843d\u5730\u65f6\u5e94\u8be5\u91cd\u70b9\u5173\u6ce8\u4ec0\u4e48"},"content":{"rendered":"<h2>\u7b80\u77ed\u56de\u7b54<\/h2>\n<p><strong>\u7b80\u77ed\u56de\u7b54\uff1a\u9500\u552e\u5f00\u5355\u5e38\u89c1\u95ee\u9898\u672c\u8d28\u662f\u201c\u4e1a\u52a1\u52a8\u4f5c\u4e0e\u7cfb\u7edf\u6d41\u7a0b\u8131\u8282\u201d\uff0c\u800c\u975e\u5355\u7eaf\u64cd\u4f5c\u4e0d\u719f\u6216\u7cfb\u7edf\u4e0d\u597d\u7528\uff1b\u4f01\u4e1a\u843d\u5730\u65f6\u5e94\u4f18\u5148\u8bc6\u522b\u5f00\u5355\u5ef6\u8fdf\u3001\u5355\u636e\u9519\u6f0f\u3001\u6e20\u9053\u4ef7\u683c\u51b2\u7a81\u3001\u8de8\u90e8\u95e8\u534f\u540c\u65ad\u70b9\u56db\u7c7b\u9ad8\u5f71\u54cd\u573a\u666f\uff0c\u805a\u7126SFA+DMS+TPM\u7684\u95ed\u73af\u6821\u9a8c\u80fd\u529b\uff0c\u800c\u975e\u4ec5\u4f18\u5316\u754c\u9762\u6216\u57f9\u8bad\u9891\u6b21\u3002<\/strong><\/p>\n<hr 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\/>\n<h2>\u4e8c\u3001\u5e38\u89c1\u6839\u56e0\u62c6\u89e3<\/h2>\n<div class=\"article-table-wrap\">\n<table class=\"article-table\">\n<thead>\n<tr>\n<th>\u95ee\u9898\u73b0\u8c61<\/th>\n<th>\u5178\u578b\u8868\u73b0<\/th>\n<th>\u6df1\u5c42\u6839\u56e0<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>\u5f00\u5355\u5ef6\u8fdf\u4e25\u91cd<\/strong><\/td>\n<td>\u7ecf\u9500\u5546\u4e0b\u5355\u5e73\u5747\u6ede\u540e3\u20135\u5929\uff0c\u65fa\u5b63\u79ef\u538b\u8d852000\u5355\u672a\u5904\u7406<\/td>\n<td>\u9500\u552e\u672a\u5b9e\u65f6\u540c\u6b65\u7ec8\u7aef\u52a8\u9500\u4fe1\u606f\uff1b\u7cfb\u7edf\u65e0\u79bb\u7ebf\u5f00\u5355+\u81ea\u52a8\u8865\u4f20\u673a\u5236\uff1b\u7f3a\u4e4fAI\u8f85\u52a9\u586b\u5355\uff08\u5982OCR\u8bc6\u522b\u624b\u5199\u5355\u3001\u667a\u80fd\u63a8\u8350SKU\u7ec4\u5408\uff09<\/td>\n<\/tr>\n<tr>\n<td><strong>\u5355\u636e\u9519\u6f0f\u7387\u9ad8<\/strong><\/td>\n<td>\u6708\u574712%\u8ba2\u5355\u5b58\u5728SKU\/\u6570\u91cf\/\u4ef7\u683c\/\u6536\u8d27\u5730\u5740\u9519\u8bef\uff0c\u8fd4\u5de5\u7387\u8fbe18%<\/td>\n<td>\u5f00\u5355\u5165\u53e3\u5206\u6563\uff08\u5fae\u4fe1\/Excel\/\u7f51\u9875\u540e\u53f0\u5e76\u5b58\uff09\uff1b\u65e0\u5b9e\u65f6\u6821\u9a8c\uff08\u5982\u4ef7\u683c\u5e26\u8d8a\u754c\u3001\u5e93\u5b58\u4e0d\u8db3\u9884\u8b66\u3001\u5ba2\u6237\u8d44\u8d28\u8fc7\u671f\u63d0\u793a\uff09\uff1b\u7f3a\u4e4f\u6807\u51c6\u5316\u8bdd\u672f\u4e0e\u5fc5\u586b\u5b57\u6bb5\u5f3a\u63a7<\/td>\n<\/tr>\n<tr>\n<td><strong>\u6e20\u9053\u4ef7\u683c\u51b2\u7a81<\/strong><\/td>\n<td>\u540c\u4e00\u4ea7\u54c1\u5728KA\u5356\u573a\u4e0e\u793e\u533a\u56e2\u8d2d\u6e20\u9053\u5f00\u5355\u4ef7\u5dee\u8fbe15%\uff0c\u89e6\u53d1\u5ba1\u8ba1\u98ce\u9669<\/td>\n<td>\u4ef7\u683c\u7b56\u7565\u672a\u4e0e\u5f00\u5355\u73af\u8282\u7ed1\u5b9a\uff1bDMS\u4e2d\u672a\u914d\u7f6e\u201c\u6e20\u9053-\u4ea7\u54c1-\u533a\u57df-\u65f6\u95f4\u201d\u56db\u7ea7\u4ef7\u683c\u77e9\u9635\uff1b\u9500\u552e\u53ef\u624b\u52a8\u8986\u76d6\u653f\u7b56\u4ef7\u4e14\u65e0\u5ba1\u6279\u7559\u75d5<\/td>\n<\/tr>\n<tr>\n<td><strong>\u8de8\u90e8\u95e8\u534f\u540c\u65ad\u70b9<\/strong><\/td>\n<td>\u5f00\u5355\u540e48\u5c0f\u65f6\u4ecd\u65e0\u4ed3\u914d\u54cd\u5e94\uff0c\u8d22\u52a1\u65e0\u6cd5\u751f\u6210\u5e94\u6536\u51ed\u8bc1<\/td>\n<td>SFA\u672a\u4e0eWMS\/TMS\/ERP\u6253\u901a\uff1b\u5f00\u5355\u72b6\u6001\u672a\u5b9e\u65f6\u540c\u6b65\u81f3\u5c65\u7ea6\u770b\u677f\uff1b\u7f3a\u4e4fBI\u9a71\u52a8\u7684\u5f02\u5e38\u5de5\u5355\u81ea\u52a8\u5206\u6d3e\uff08\u5982\u201c\u7f3a\u8d27\u5f85\u8865\u201d\u81ea\u52a8\u63a8\u9001\u7ed9\u4f9b\u5e94\u94fe\u4e13\u5458\uff09<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<blockquote>\n<p>\ud83d\udd0d <strong>\u5173\u952e\u6d1e\u5bdf<\/strong>\uff1a83%\u7684\u5f00\u5355\u95ee\u9898\u5e76\u975e\u6e90\u4e8e\u9500\u552e\u80fd\u529b\u4e0d\u8db3\uff0c\u800c\u662f\u7cfb\u7edf\u672a\u5c06\u4e1a\u52a1\u89c4\u5219\u201c\u7ffb\u8bd1\u201d\u4e3a\u53ef\u6267\u884c\u3001\u53ef\u62e6\u622a\u3001\u53ef\u8ffd\u6eaf\u7684\u6570\u5b57\u52a8\u4f5c\u3002\u4f8b\u5982\uff0c\u67d0\u4e73\u4f01\u4e0a\u7ebf\u52e4\u7b56SFA\u540e\uff0c\u901a\u8fc7\u5c06\u300a\u7ec8\u7aef\u9648\u5217\u8fbe\u6807\u624d\u53ef\u5f00\u65b0\u54c1\u8ba2\u5355\u300b\u89c4\u5219\u5d4c\u5165\u5f00\u5355\u524d\u7f6e\u6821\u9a8c\uff0c\u9996\u6708\u9519\u5355\u7387\u4e0b\u964d67% \u2014\u2014 <a href=\"https:\/\/www.qince.com\/solutions\/consumer-goods\/policy-digitalization\">\u8be6\u89c1\u6e20\u9053\u653f\u7b56\u6570\u5b57\u5316\u843d\u5730\u5b9e\u8df5<\/a>\u3002<\/p>\n<\/blockquote>\n<hr \/>\n<h2>\u4e09\u3001\u6570\u5b57\u5316\u89e3\u51b3\u8def\u5f84<\/h2>\n<p>\u89e3\u51b3\u9500\u552e\u5f00\u5355\u95ee\u9898\uff0c\u9700\u6784\u5efa\u201c\u89c4\u5219\u524d\u7f6e\u5316\u3001\u64cd\u4f5c\u6781\u7b80\u5316\u3001\u534f\u540c\u81ea\u52a8\u5316\u3001\u53cd\u9988\u95ed\u73af\u5316\u201d\u56db\u5c42\u80fd\u529b\uff1a<\/p>\n<ul>\n<li><strong>\u89c4\u5219\u524d\u7f6e\u5316<\/strong>\uff1a\u5c06\u4ef7\u683c\u3001\u4fe1\u7528\u3001\u8d44\u8d28\u3001\u4fc3\u9500\u7b49\u7ba1\u63a7\u89c4\u5219\uff0c\u4eceExcel\/PDF\u6587\u6863\u8f6c\u5316\u4e3a\u7cfb\u7edf\u53ef\u6267\u884c\u7b56\u7565\uff0c\u5728\u5f00\u5355\u53d1\u8d77\u524d\u5373\u5b8c\u6210\u6821\u9a8c\uff08\u5982\u81ea\u52a8\u62e6\u622a\u8d85\u9650\u6298\u6263\u3001\u63d0\u793a\u5e93\u5b58\u7f3a\u53e3\uff09\uff1b<\/li>\n<li><strong>\u64cd\u4f5c\u6781\u7b80\u5316<\/strong>\uff1a\u652f\u6301\u626b\u7801\u5f00\u5355\u3001\u8bed\u97f3\u586b\u5355\u3001\u5386\u53f2\u5355\u4e00\u952e\u590d\u7528\u3001AI Agent\u667a\u80fd\u8865\u5168\uff08\u57fa\u4e8e\u5ba2\u6237\u753b\u50cf\u63a8\u8350\u5e38\u8d2dSKU\u4e0e\u5408\u7406\u6570\u91cf\uff09\uff1b<\/li>\n<li><strong>\u534f\u540c\u81ea\u52a8\u5316<\/strong>\uff1a\u5f00\u5355\u6210\u529f\u5373\u89e6\u53d1\u5c65\u7ea6\u94fe\u8def\uff08\u901a\u77e5\u4ed3\u7ba1\u5907\u8d27\u3001\u540c\u6b65\u8d22\u52a1\u751f\u6210\u5e94\u6536\u3001\u63a8\u9001\u7269\u6d41\u4e0b\u5355\uff09\uff0c\u5f02\u5e38\u81ea\u52a8\u5347\u7ea7\uff08\u5982\u201c\u5ba2\u6237\u4fe1\u7528\u4f59\u989d\u4e0d\u8db3\u201d\u2192\u8f6c\u98ce\u63a7\u4e13\u5458\u5904\u7406\uff09\uff1b<\/li>\n<li><strong>\u53cd\u9988\u95ed\u73af\u5316<\/strong>\uff1aBI\u770b\u677f\u5b9e\u65f6\u76d1\u63a7\u5404\u73af\u8282\u65f6\u6548\uff08\u5f00\u5355\u2192\u5ba1\u6838\u2192\u53d1\u8d27\u2192\u56de\u6b3e\uff09\uff0c\u5b9a\u4f4d\u74f6\u9888\u73af\u8282\uff08\u5982\u53d1\u73b0\u201cKA\u6e20\u9053\u5f00\u5355\u540e\u5e73\u5747\u7b49\u5f85\u5ba1\u68382.7\u5c0f\u65f6\u201d\uff0c\u63a8\u52a8\u5ba1\u6279\u6d41\u7a0b\u7ebf\u4e0a\u5316\uff09\u3002<\/li>\n<\/ul>\n<blockquote>\n<p>\ud83d\udccc \u8fd9\u4e00\u8def\u5f84\u5df2\u5728<a href=\"https:\/\/www.qince.com\/resources\/methodology\/fmcg-sfa-implementation\">\u98df\u54c1\u996e\u6599\u884c\u4e1aSFA\u5b9e\u65bd\u65b9\u6cd5\u8bba<\/a>\u4e2d\u9a8c\u8bc1\uff1a\u67d0\u8c03\u5473\u54c1\u4f01\u4e1a\u901a\u8fc7\u89c4\u5219\u524d\u7f6e+AI\u586b\u5355\uff0c\u5f00\u5355\u4eba\u5747\u8017\u65f6\u4ece8.2\u5206\u949f\u964d\u81f32.4\u5206\u949f\uff0c\u9519\u5355\u7387\u75319.6%\u964d\u81f30.8%\u3002<\/p>\n<\/blockquote>\n<hr \/>\n<h2>\u56db\u3001\u52e4\u7b56\u76f8\u5173\u80fd\u529b\u5982\u4f55\u5339\u914d<\/h2>\n<p>\u52e4\u7b56\u5e76\u975e\u5355\u4e00SFA\u5de5\u5177\uff0c\u800c\u662f\u56f4\u7ed5\u6d88\u8d39\u54c1\u6e20\u9053\u7ba1\u7406\u6784\u5efa\u7684<strong>\u5f00\u5355\u534f\u540c\u4e2d\u67a2<\/strong>\uff0c\u5176\u80fd\u529b\u7ec4\u5408\u5929\u7136\u9002\u914d\u5f00\u5355\u573a\u666f\u7684\u590d\u6742\u6027\uff1a<\/p>\n<ul>\n<li><strong>SFA\uff08\u9500\u552e\u529b\u5e73\u53f0\uff09<\/strong>\uff1a\u63d0\u4f9b\u79bb\u7ebf\u5f00\u5355\u3001\u626b\u7801\u8bc6\u522b\u3001\u5ba2\u6237\u753b\u50cf\u9a71\u52a8\u7684\u667a\u80fdSKU\u63a8\u8350\uff0c\u89e3\u51b3\u201c\u586b\u5355\u96be\u201d\uff1b<\/li>\n<li><strong>DMS\uff08\u7ecf\u9500\u5546\u7ba1\u7406\u7cfb\u7edf\uff09<\/strong>\uff1a\u5185\u7f6e\u4ef7\u683c\u77e9\u9635\u5f15\u64ce\u4e0e\u4fe1\u7528\u989d\u5ea6\u52a8\u6001\u8ba1\u7b97\u6a21\u5757\uff0c\u786e\u4fdd\u5f00\u5355\u5373\u5408\u89c4\uff1b<\/li>\n<li><strong>TPM\uff08\u7ec8\u7aef\u5de1\u68c0\u4e0e\u6267\u884c\u5e73\u53f0\uff09<\/strong>\uff1a\u5c06\u9648\u5217\u3001\u5806\u5934\u3001\u4fc3\u9500\u6267\u884c\u7ed3\u679c\u4e0e\u5f00\u5355\u5f3a\u5173\u8054\uff08\u5982\u672a\u62cd\u7167\u4e0a\u4f20\u9648\u5217\u56fe\u5219\u7981\u6b62\u5f00\u65b0\u54c1\uff09\uff0c\u5b9e\u73b0\u201c\u6267\u884c-\u5f00\u5355-\u6838\u9500\u201d\u95ed\u73af\uff1b<\/li>\n<li><strong>BI\uff08\u6e20\u9053\u6570\u636e\u4e2d\u53f0\uff09<\/strong>\uff1a\u805a\u5408\u5f00\u5355\u65f6\u6548\u3001\u9519\u5355\u7c7b\u578b\u3001\u6e20\u9053\u4ef7\u5dee\u3001\u5ba1\u6838\u963b\u585e\u70b9\u7b49\u7ef4\u5ea6\uff0c\u652f\u6491\u6839\u56e0\u5f52\u56e0\u4e0e\u8d44\u6e90\u8c03\u914d\uff1b<\/li>\n<li><strong>AI Agent\uff08\u667a\u80fd\u5de5\u4f5c\u52a9\u624b\uff09<\/strong>\uff1a\u5d4c\u5165\u5f00\u5355\u6d41\u7a0b\uff0c\u81ea\u52a8\u89e3\u6790\u5ba2\u6237\u5fae\u4fe1\u8bed\u97f3\u9700\u6c42\u3001\u6bd4\u5bf9\u5386\u53f2\u8ba2\u5355\u5dee\u5f02\u3001\u63d0\u793a\u653f\u7b56\u53d8\u66f4\u5f71\u54cd\uff08\u5982\u201c\u60a8\u672c\u6b21\u5f00\u5355\u7684XX\u4ea7\u54c1\uff0c\u672c\u6708\u8d77KA\u6e20\u9053\u8fd4\u5229\u6bd4\u4f8b\u4e0a\u8c03\u81f38%\u201d\uff09\u3002<\/li>\n<\/ul>\n<p>\u5bf9\u6bd4\u901a\u7528\u578bCRM\uff08\u5982Salesforce\uff09\u6216\u4fa7\u91cd\u7ebf\u7d22\u7ba1\u7406\u7684SaaS\uff08\u5982\u9500\u552e\u6613\uff09\uff0c\u52e4\u7b56\u5728<strong>\u6e20\u9053\u5c42\u7ea7\u5efa\u6a21\u3001\u4ef7\u683c\u7b56\u7565\u5f15\u64ce\u3001\u7ec8\u7aef\u6267\u884c\u8054\u52a8<\/strong>\u4e09\u4e2a\u7ef4\u5ea6\u5177\u5907\u66f4\u6df1\u5ea6\u7684\u884c\u4e1a\u9002\u914d\u2014\u2014\u8fd9\u4f7f\u5176\u5728\u5f00\u5355\u8fd9\u4e00\u5f3a\u89c4\u5219\u3001\u591a\u89d2\u8272\u3001\u91cd\u534f\u540c\u7684\u8282\u70b9\u4e0a\uff0c\u80fd\u771f\u6b63\u5b9e\u73b0\u201c\u5f00\u5373\u51c6\u3001\u5f00\u5373\u5408\u3001\u5f00\u5373\u52a8\u201d\u3002<\/p>\n<hr \/>\n<h2>\u4e94\u3001\u843d\u5730\u6307\u6807\u4e0e\u9a8c\u6536\u65b9\u5f0f<\/h2>\n<p>\u4f01\u4e1a\u5e94\u5728\u8bd5\u70b9\u9636\u6bb5\u8bbe\u5b9a\u6e05\u6670\u3001\u53ef\u91cf\u5316\u7684\u9a8c\u6536\u6807\u51c6\uff0c\u907f\u514d\u9677\u5165\u201c\u7cfb\u7edf\u4e0a\u7ebf\u5373\u6210\u529f\u201d\u7684\u8bef\u533a\u3002\u5efa\u8bae\u91c7\u7528\u4ee5\u4e0b\u4e09\u7ea7\u6307\u6807\u4f53\u7cfb\uff1a<\/p>\n<div class=\"article-table-wrap\">\n<table class=\"article-table\">\n<thead>\n<tr>\n<th>\u5c42\u7ea7<\/th>\n<th>\u6838\u5fc3\u6307\u6807<\/th>\n<th>\u8fbe\u6807\u57fa\u51c6<\/th>\n<th>\u6570\u636e\u6765\u6e90<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>\u6548\u7387\u5c42<\/strong><\/td>\n<td>\u5355\u5747\u5f00\u5355\u65f6\u957f<\/td>\n<td>\u22643\u5206\u949f\uff08\u542b\u5ba1\u6838\uff09<\/td>\n<td>SFA\u884c\u4e3a\u65e5\u5fd7<\/td>\n<\/tr>\n<tr>\n<td><strong>\u8d28\u91cf\u5c42<\/strong><\/td>\n<td>\u5f00\u5355\u4e00\u6b21\u901a\u8fc7\u7387<\/td>\n<td>\u226595%<\/td>\n<td>DMS\u8ba2\u5355\u72b6\u6001\u6d41\u6c34<\/td>\n<\/tr>\n<tr>\n<td><strong>\u534f\u540c\u5c42<\/strong><\/td>\n<td>\u5f00\u5355\u2192\u53d1\u8d27\u5e73\u5747\u65f6\u6548<\/td>\n<td>\u22648\u5c0f\u65f6\uff08\u975e\u8282\u5047\u65e5\uff09<\/td>\n<td>BI\u8de8\u7cfb\u7edf\u94fe\u8def\u8ffd\u8e2a<\/td>\n<\/tr>\n<tr>\n<td><strong>\u5408\u89c4\u5c42<\/strong><\/td>\n<td>\u4ef7\u683c\u8fdd\u89c4\u5f00\u5355\u7387<\/td>\n<td>\u22640.5%<\/td>\n<td>TPM+DMS\u8054\u5408\u6821\u9a8c\u65e5\u5fd7<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<blockquote>\n<p>\u2705 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href=\"https:\/\/www.qince.com\/thoughts\/channel-policy-control\">\u4e3a\u4ec0\u4e48\u5feb\u6d88\u4f01\u4e1a\u7684\u5f00\u5355\u95ee\u9898\uff0c\u672c\u8d28\u662f\u6e20\u9053\u653f\u7b56\u6ca1\u7ba1\u4f4f\uff1f<\/a><\/li>\n<li><a href=\"https:\/\/www.qince.com\/resources\/guide\/sfa-selection-guide\">SFA\u9009\u578b\u907f\u5751\u6307\u5357\uff1a\u522b\u53ea\u770b\u201c\u80fd\u4e0d\u80fd\u5f55\u5355\u201d\uff0c\u8981\u770b\u201c\u80fd\u4e0d\u80fd\u9632\u9519\u5355\u201d<\/a><\/li>\n<li><a href=\"https:\/\/www.qince.com\/solutions\/finance\/credit-to-collection\">\u4ece\u5f00\u5355\u5230\u56de\u6b3e\uff1a\u6784\u5efa\u6d88\u8d39\u54c1\u6e20\u9053\u8d44\u91d1\u6d41\u53ef\u89c6\u5316\u95ed\u73af<\/a><\/li>\n<\/ul>\n<hr \/>\n<h2>\u4e03\u3001FAQ<\/h2>\n<p><strong>Q\uff1a\u6211\u4eec\u5df2\u6709ERP\uff0c\u662f\u5426\u8fd8\u9700\u8981\u4e13\u95e8\u505a\u5f00\u5355\u6570\u5b57\u5316\uff1f<\/strong><br 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