{"id":1229,"date":"2026-06-25T13:35:36","date_gmt":"2026-06-25T05:35:36","guid":{"rendered":"https:\/\/wordpress.qince.com\/uncategorized\/article-bdd76a15-2\/"},"modified":"2026-06-25T13:35:36","modified_gmt":"2026-06-25T05:35:36","slug":"article-bdd76a15-2","status":"publish","type":"post","link":"https:\/\/qince.com\/insights\/how-to\/article-bdd76a15-2\/","title":{"rendered":"\u8d39\u7528\u771f\u5b9e\u6027\u6838\u9a8c\u5e38\u89c1\u95ee\u9898\uff1a\u4f01\u4e1a\u843d\u5730\u65f6\u5e94\u8be5\u91cd\u70b9\u5173\u6ce8\u4ec0\u4e48"},"content":{"rendered":"<h2>\u7b80\u77ed\u56de\u7b54<\/h2>\n<p><strong>\u7b80\u77ed\u56de\u7b54\uff1a\u4f01\u4e1a\u843d\u5730\u8d39\u7528\u771f\u5b9e\u6027\u6838\u9a8c\u65f6\uff0c\u5e94\u4f18\u5148\u5173\u6ce8\u201c\u4eba\u3001\u5355\u3001\u573a\u3001\u7269\u201d\u56db\u8981\u7d20\u7684\u4ea4\u53c9\u9a8c\u8bc1\u65ad\u70b9\u2014\u2014\u5373\u4e1a\u52a1\u4eba\u5458\u52a8\u7ebf\u662f\u5426\u53ef\u8ffd\u6eaf\u3001\u8d39\u7528\u5355\u636e\u662f\u5426\u4e0e\u7ec8\u7aef\u52a8\u4f5c\u5339\u914d\u3001\u9648\u5217\/\u4fc3\u9500\u573a\u666f\u662f\u5426\u771f\u5b9e\u53d1\u751f\u3001\u5b9e\u7269\u7269\u6599\u662f\u5426\u5b9e\u9645\u6295\u653e\u3002\u6838\u5fc3\u77db\u76fe\u4e0d\u5728\u7cfb\u7edf\u6709\u65e0\uff0c\u800c\u5728\u6570\u636e\u94fe\u8def\u662f\u5426\u95ed\u73af\u3001\u89c4\u5219\u5f15\u64ce\u662f\u5426\u53ef\u914d\u7f6e\u3001\u5f02\u5e38\u8bc6\u522b\u662f\u5426\u5177\u5907\u4e0a\u4e0b\u6587\u611f\u77e5\u80fd\u529b\u3002<\/strong><\/p>\n<hr 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Agent\uff0c\u53ef\u8bc6\u522b\u7167\u7247\u4e2d\u7ade\u54c1\u9732\u51fa\u3001\u8fc7\u671f\u4ef7\u7b7e\u3001\u975e\u6307\u5b9a\u9648\u5217\u4f4d\u7f6e\u7b49\u8fdd\u89c4\u7279\u5f81\uff0c\u65e0\u9700\u4eba\u5de5\u6807\u6ce8\u8bad\u7ec3\uff1b<\/li>\n<li><strong>TPM\u7b56\u7565\u4e2d\u67a2<\/strong>\uff1a\u63d0\u4f9b\u53ef\u89c6\u5316\u89c4\u5219\u7f16\u6392\u754c\u9762\uff0c\u5e02\u573a\u90e8\u53ef\u81ea\u4e3b\u914d\u7f6e\u201c\u67d0\u57ce\u5e02KA\u5356\u573a\u590f\u5b63\u51b0\u67dc\u8865\u8d34\u201d\u6838\u9a8c\u6761\u4ef6\uff08\u5982\uff1a\u5fc5\u987b\u542b\u5f53\u65e5\u6e29\u5ea6\u8ba1\u8bfb\u6570\u22652\u2103\u3001\u51b0\u67dc\u5185\u65e0\u7ade\u54c1\u3001\u7167\u7247\u62cd\u6444\u65f6\u95f4\u8ddd\u7533\u62a5\u65f6\u95f4\u22644\u5c0f\u65f6\uff09\uff1b<\/li>\n<li><strong>BI\u5f52\u56e0\u770b\u677f<\/strong>\uff1a\u6253\u901aSFA\u52a8\u7ebf\u6570\u636e\u3001DMS\u5f71\u50cf\u6570\u636e\u3001TPM\u8d39\u7528\u6570\u636e\u3001ERP\u7ed3\u7b97\u6570\u636e\uff0c\u751f\u6210\u300c\u8d39\u7528\u6548\u80fd\u56db\u8c61\u9650\u56fe\u300d\u2014\u2014\u6a2a\u8f74\u4e3a\u6838\u9a8c\u901a\u8fc7\u7387\uff0c\u7eb5\u8f74\u4e3a\u7ec8\u7aef\u52a8\u9500\u63d0\u5347\u7387\uff0c\u5b9a\u4f4d\u9ad8\u6295\u5165\u4f4e\u56de\u62a5\u7684\u201c\u7070\u8272\u8d39\u7528\u5e26\u201d\u3002<\/li>\n<\/ul>\n<p>\u8fd9\u4e9b\u80fd\u529b\u5df2\u5728<a href=\"https:\/\/www.qince.com\/case\/uni-brand-cost-governance\">\u591a\u54c1\u724c\u8054\u5408\u8d39\u7528\u6cbb\u7406\u5b9e\u8df5<\/a>\u4e2d\u9a8c\u8bc1\uff1a\u67d0\u56fd\u9645\u5feb\u6d88\u96c6\u56e2\u901a\u8fc7\u52e4\u7b56\u65b9\u6848\uff0c\u5b9e\u73b0\u5168\u56fd28\u4e07\u7ec8\u7aef\u8d39\u7528\u6838\u9a8c\u81ea\u52a8\u5316\u738782%\uff0c\u4eba\u5de5\u590d\u6838\u5de5\u4f5c\u91cf\u4e0b\u964d65%\u3002<\/p>\n<hr \/>\n<h2>\u4e94\u3001\u843d\u5730\u6307\u6807\u4e0e\u9a8c\u6536\u65b9\u5f0f<\/h2>\n<p>\u907f\u514d\u9677\u5165\u201c\u4e0a\u7ebf\u5373\u6210\u529f\u201d\u7684\u8bef\u533a\u3002\u8d39\u7528\u771f\u5b9e\u6027\u6838\u9a8c\u9879\u76ee\u5e94\u8bbe\u7f6e\u4e09\u7ea7\u9a8c\u6536\u6307\u6807\uff1a<\/p>\n<div class=\"article-table-wrap\">\n<table class=\"article-table\">\n<thead>\n<tr>\n<th>\u5c42\u7ea7<\/th>\n<th>\u6307\u6807<\/th>\n<th>\u8fbe\u6807\u9608\u503c<\/th>\n<th>\u6570\u636e\u6765\u6e90<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>\u8fc7\u7a0b\u5c42<\/strong><\/td>\n<td>\u5355\u636e\u5173\u952e\u5b57\u6bb5\u81ea\u52a8\u586b\u5145\u7387\uff08\u5982\u95e8\u5e97ID\u3001\u6d3b\u52a8\u7f16\u7801\u3001\u5bfc\u8d2d\u5de5\u53f7\uff09<\/td>\n<td>\u226595%<\/td>\n<td>SFA\/DMS\u65e5\u5fd7\u57cb\u70b9<\/td>\n<\/tr>\n<tr>\n<td><strong>\u8d28\u91cf\u5c42<\/strong><\/td>\n<td>\u8d39\u7528\u5355\u521d\u5ba1\u901a\u8fc7\u7387\uff08\u7cfb\u7edf\u81ea\u52a8\u6838\u9a8c\u901a\u8fc7\u5360\u6bd4\uff09<\/td>\n<td>\u226580%\uff08\u9996\u6708\uff09\u2192 \u226592%\uff08\u7b2c\u4e09\u6708\uff09<\/td>\n<td>TPM\u540e\u53f0\u7edf\u8ba1<\/td>\n<\/tr>\n<tr>\n<td><strong>\u4ef7\u503c\u5c42<\/strong><\/td>\n<td>\u540c\u7c7b\u8d39\u7528\u5355\u4f4d\u6fc0\u52b1\u6210\u672c\u5e26\u6765\u7684\u7ec8\u7aef\u52a8\u9500\u63d0\u5347\u7387\uff08vs.\u672a\u6838\u9a8c\u5386\u53f2\u5747\u503c\uff09<\/td>\n<td>\u22651.8\u500d<\/td>\n<td>BI\u8054\u52a8ERP\u9500\u552e\u6570\u636e<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>\u7279\u522b\u63d0\u9192\uff1a<strong>\u4e0d\u8981\u4ee5\u201c\u6838\u9a8c\u9a73\u56de\u7387\u201d\u4f5c\u4e3a\u6838\u5fc3KPI<\/strong>\u2014\u2014\u9ad8\u9a73\u56de\u53ef\u80fd\u6e90\u4e8e\u89c4\u5219\u8fc7\u4e25\u6216\u4e00\u7ebf\u57f9\u8bad\u4e0d\u8db3\uff0c\u9700\u540c\u6b65\u76d1\u63a7\u201c\u9a73\u56de\u7533\u8bc9\u91c7\u7eb3\u7387\u201d\u4e0e\u201c\u7533\u8bc9\u539f\u56e0\u805a\u7c7b\u5206\u6790\u201d\uff0c\u8fd9\u624d\u662f\u771f\u6b63\u7684\u6cbb\u7406\u5065\u5eb7\u5ea6\u4eea\u8868\u76d8\u3002<\/p>\n<hr \/>\n<h2>\u516d\u3001\u5ef6\u4f38\u9605\u8bfb<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.qince.com\/think\/3-misconceptions-on-channel-cost-digitalization\">\u6e20\u9053\u8d39\u7528\u6570\u5b57\u5316\u7684\u4e09\u4e2a\u8ba4\u77e5\u8bef\u533a<\/a>\uff1a\u8be6\u89e3\u4e3a\u4f55\u201c\u4e0a\u7cfb\u7edf\u2260\u63a7\u8d39\u7528\u201d\uff1b<\/li>\n<li><a href=\"https:\/\/www.qince.com\/tech\/ai-in-cpg-verification\">AI\u5728\u5feb\u6d88\u6838\u9a8c\u4e2d\u7684\u8fb9\u754c\u4e0e\u5b9e\u6548<\/a>\uff1a\u5bf9\u6bd4\u4f20\u7edfOCR\u4e0e\u591a\u6a21\u6001AI\u5728\u9648\u5217\u8bc6\u522b\u4e2d\u7684\u51c6\u786e\u7387\u5dee\u5f02\uff1b<\/li>\n<li><a href=\"https:\/\/www.qince.com\/research\/trust-rebuilding\">\u4ece\u8d39\u7528\u6838\u9a8c\u5230\u6e20\u9053\u4fe1\u4efb\u91cd\u5efa<\/a>\uff1a\u57fa\u4e8e23\u5bb6\u4f01\u4e1a\u7684\u8bbf\u8c08\uff0c\u63ed\u793a\u6838\u9a8c\u7cfb\u7edf\u5982\u4f55\u5f71\u54cd\u5382\u5546-\u7ecf\u9500\u5546\u5408\u4f5c\u5173\u7cfb\u3002<\/li>\n<\/ul>\n<hr \/>\n<h2>\u4e03\u3001FAQ<\/h2>\n<p><strong>Q\uff1a\u5df2\u6709\u7eb7\u4eab\u9500\u5ba2\/Salesforce\u7b49CRM\uff0c\u662f\u5426\u8fd8\u9700\u989d\u5916\u90e8\u7f72\u8d39\u7528\u6838\u9a8c\u6a21\u5757\uff1f<\/strong><br \/>\nA\uff1aCRM\u4fa7\u91cd\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\uff0c\u5176\u8d39\u7528\u6a21\u5757\u901a\u5e38\u7f3a\u4e4f\u5feb\u6d88\u7279\u6709\u7684\u573a\u666f\u89c4\u5219\uff08\u5982\u5806\u5934\u9ad8\u5ea6\u5408\u89c4\u68c0\u6d4b\u3001\u51b0\u67dc\u6e29\u5ea6\u903b\u8f91\u6821\u9a8c\uff09\u3002\u5982\u540cERP\u65e0\u6cd5\u66ff\u4ee3MES\uff0c\u901a\u7528CRM\u4ea6\u96be\u627f\u8f7d\u6df1\u5ea6\u6e20\u9053\u6838\u9a8c\u9700\u6c42\u2014\u2014\u5173\u952e\u5728\u4e8e\u80fd\u529b\u8026\u5408\u5ea6\uff0c\u800c\u975e\u7cfb\u7edf\u5f52\u5c5e\u3002<\/p>\n<p><strong>Q\uff1aAI\u6838\u9a8c\u4f1a\u4e0d\u4f1a\u589e\u52a0\u4e00\u7ebf\u5bfc\u8d2d\u8d1f\u62c5\uff1f<\/strong><br \/>\nA\uff1a\u6070\u6070\u76f8\u53cd\u3002\u52e4\u7b56\u65b9\u6848\u901a\u8fc7\u300c\u524d\u7f6e\u5f15\u5bfc\u300d\uff08\u5982SFA\u62cd\u7167\u65f6\u5b9e\u65f6\u6846\u9009LOGO\u533a\u57df\uff09\u3001\u300c\u8bed\u97f3\u8f85\u52a9\u586b\u62a5\u300d\u3001\u300c\u79bb\u7ebf\u7f13\u5b58+\u81ea\u52a8\u540c\u6b65\u300d\u7b49\u8bbe\u8ba1\uff0c\u4f7f\u5355\u6b21\u8d39\u7528\u7533\u62a5\u5e73\u5747\u8017\u65f6\u4e0b\u964d41%\uff08\u5b9e\u6d4b\u6570\u636e\uff09\u3002<\/p>\n<p><strong>Q\uff1a\u5982\u4f55\u5e94\u5bf9\u7ecf\u9500\u5546\u62b5\u89e6\u60c5\u7eea\uff1f<\/strong><br 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