{"id":1896,"date":"2026-08-31T17:40:33","date_gmt":"2026-08-31T09:40:33","guid":{"rendered":"https:\/\/qince.com\/insights\/?p=1896"},"modified":"2026-09-09T15:35:06","modified_gmt":"2026-09-09T07:35:06","slug":"tpm-765","status":"publish","type":"post","link":"https:\/\/qince.com\/insights\/how-to\/tpm-765\/","title":{"rendered":"TPM\u7cfb\u7edf\u4e0eSFA\u7cfb\u7edf\u533a\u522b\uff1a\u9009\u578b\u4e0e\u534f\u540c\u6307\u5357"},"content":{"rendered":"<h2>TPM\u7cfb\u7edf\u4e0eSFA\u7cfb\u7edf\u7684\u6838\u5fc3\u533a\u522b<\/h2>\n<p><strong>TPM\uff08Trade Promotion Management\uff0c\u8425\u9500\u8d39\u7528\u7ba1\u7406\uff09\u7cfb\u7edf\u4e0eSFA\uff08Sales Force 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n<li>\u65b0\u54c1\u4e0a\u5e02\u65f6\u7ec8\u7aef\u6267\u884c\u6807\u51c6\u96be\u4ee5\u843d\u5730\u68c0\u67e5<\/li>\n<\/ul>\n<h3>\u9700\u8981\u534f\u540c\u90e8\u7f72\u7684\u4fe1\u53f7<\/h3>\n<ul>\n<li>\u4fc3\u9500\u6d3b\u52a8\u9700\u8981\u9a8c\u8bc1\u7ec8\u7aef\u662f\u5426\u771f\u5b9e\u6267\u884c<\/li>\n<li>\u8d39\u7528\u6838\u9500\u9700\u8981\u5173\u8054\u5b9e\u9645\u62dc\u8bbf\u8bb0\u5f55\u548c\u5e93\u5b58\u53d8\u5316<\/li>\n<li>\u5e0c\u671b\u57fa\u4e8e\u7ec8\u7aef\u52a8\u9500\u6570\u636e\u52a8\u6001\u8c03\u6574\u4fc3\u9500\u7b56\u7565<\/li>\n<\/ul>\n<h2>\u4ece\u9700\u6c42\u8bc6\u522b\u5230\u7cfb\u7edf\u9009\u578b<\/h2>\n<p>\u5efa\u8bae\u6309\u4ee5\u4e0b\u6b65\u9aa4\u63a8\u8fdb\uff1a<\/p>\n<ol>\n<li><strong>\u4e1a\u52a1\u75db\u70b9\u6392\u5e8f<\/strong>\uff1a\u53ec\u96c6\u5e02\u573a\u3001\u9500\u552e\u3001\u8d22\u52a1\u4e09\u65b9\uff0c\u5206\u522b\u91cf\u5316&#8221;\u8d39\u7528\u5931\u63a7&#8221;\u548c&#8221;\u6267\u884c\u5931\u63a7&#8221;\u7684\u635f\u5931<\/li>\n<li><strong>\u6570\u636e\u6d41\u68b3\u7406<\/strong>\uff1a\u753b\u51fa\u4ece\u4fc3\u9500\u65b9\u6848\u5230\u8d39\u7528\u6838\u9500\u3001\u4ece\u62dc\u8bbf\u8ba1\u5212\u5230\u8ba2\u5355\u56de\u6b3e\u7684\u5b8c\u6574\u6d41\u7a0b\uff0c\u6807\u6ce8\u65ad\u70b9<\/li>\n<li><strong>\u7cfb\u7edf\u96c6\u6210\u8bc4\u4f30<\/strong>\uff1a\u82e5\u5df2\u6709ERP\u6216DMS\uff0c\u8bc4\u4f30TPM\/SFA\u4e0e\u73b0\u6709\u7cfb\u7edf\u7684\u63a5\u53e3\u53ef\u884c\u6027<\/li>\n<li><strong>\u4f9b\u5e94\u5546\u80fd\u529b\u9a8c\u8bc1<\/strong>\uff1a\u8981\u6c42\u6f14\u793a\u5b8c\u6574\u7684\u4e1a\u52a1\u95ed\u73af\uff0c\u800c\u975e\u5b64\u7acb\u529f\u80fd\u70b9<\/li>\n<li><strong>\u8bd5\u70b9\u8303\u56f4\u786e\u5b9a<\/strong>\uff1a\u9009\u62e91-2\u4e2a\u533a\u57df\u6216\u8d39\u7528\u7c7b\u578b\u9a8c\u8bc1\u6548\u679c<\/li>\n<\/ol>\n<h2>TPM\u4e0eSFA\u7684\u6838\u5fc3\u529f\u80fd\u77e9\u9635<\/h2>\n<table>\n<caption>\u95ee\u9898\u2014\u6839\u56e0\u2014\u52a8\u4f5c\u2014\u7cfb\u7edf\u80fd\u529b\u2014\u9a8c\u8bc1\u6307\u6807<\/caption>\n<thead>\n<tr>\n<th>\u4e1a\u52a1\u95ee\u9898<\/th>\n<th>\u6839\u56e0\u5b9a\u4f4d<\/th>\n<th>\u5173\u952e\u52a8\u4f5c<\/th>\n<th>\u6240\u9700\u7cfb\u7edf\u80fd\u529b<\/th>\n<th>\u9a8c\u8bc1\u6307\u6807\u53e3\u5f84<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u4fc3\u9500\u8d39\u7528\u8d85\u652f<\/td>\n<td>\u9884\u7b97\u4e0e\u6d3b\u52a8\u7533\u8bf7\u8131\u8282<\/td>\n<td>\u6d3b\u52a8\u7533\u8bf7\u5373\u5360\u7528\u9884\u7b97<\/td>\n<td>TPM\uff1a\u9884\u7b97\u6c60\u7ba1\u7406\u3001\u7533\u8bf7\u5ba1\u6279\u6d41<\/td>\n<td>\u9884\u7b97\u6267\u884c\u7387=\u5df2\u5360\u7528\u9884\u7b97\/\u603b\u9884\u7b97<\/td>\n<\/tr>\n<tr>\n<td>\u8d39\u7528\u5151\u4ed8\u7ea0\u7eb7<\/td>\n<td>\u6267\u884c\u8bc1\u636e\u4e0d\u8db3<\/td>\n<td>\u7ec8\u7aef\u91c7\u96c6\u7167\u7247+\u68c0\u6838<\/td>\n<td>TPM\uff1a\u79fb\u52a8\u6267\u884c\u3001AI\u68c0\u6838\u3001\u8bc1\u636e\u94fe<\/td>\n<td>\u8bc1\u636e\u5b8c\u6574\u7387=\u6709\u7167\u7247\u6d3b\u52a8\u6570\/\u603b\u6d3b\u52a8\u6570<\/td>\n<\/tr>\n<tr>\n<td>\u6838\u9500\u5468\u671f\u8fc7\u957f<\/td>\n<td>\u5355\u636e\u5206\u6563\u3001\u89c4\u5219\u4e0d\u7edf\u4e00<\/td>\n<td>\u7ebf\u4e0a\u5316\u6838\u9500\u7533\u8bf7<\/td>\n<td>TPM\uff1a\u5151\u4ed8\u8bb0\u5f55\u3001\u6838\u9500\u5ba1\u6279\u3001\u51ed\u8bc1\u7ba1\u7406<\/td>\n<td>\u5e73\u5747\u6838\u9500\u5929\u6570=\u6838\u9500\u5b8c\u6210\u65e5\u671f-\u7533\u8bf7\u65e5\u671f<\/td>\n<\/tr>\n<tr>\n<td>\u7ec8\u7aef\u8986\u76d6\u4e0d\u8db3<\/td>\n<td>\u62dc\u8bbf\u8ba1\u5212\u4e0e\u6267\u884c\u4e0d\u900f\u660e<\/td>\n<td>\u8def\u7ebf\u89c4\u5212+\u5230\u5e97\u6253\u5361<\/td>\n<td>SFA\uff1a\u62dc\u8bbf\u7ba1\u7406\u3001GPS\u8f68\u8ff9\u3001\u8ba2\u5355\u91c7\u96c6<\/td>\n<td>\u62dc\u8bbf\u5b8c\u6210\u7387=\u5b9e\u9645\u62dc\u8bbf\u6570\/\u8ba1\u5212\u62dc\u8bbf\u6570<\/td>\n<\/tr>\n<tr>\n<td>\u4fc3\u9500\u6267\u884c\u8d70\u6837<\/td>\n<td>\u6d3b\u52a8\u4e0e\u6267\u884c\u5206\u79bb<\/td>\n<td>\u5173\u8054TPM\u6d3b\u52a8\u4e0eSFA\u62dc\u8bbf<\/td>\n<td>TPM+SFA\u96c6\u6210\uff1a\u6d3b\u52a8-\u62dc\u8bbf-\u8bc1\u636e\u8054\u52a8<\/td>\n<td>\u6d3b\u52a8\u6267\u884c\u7b26\u5408\u7387=\u5408\u89c4\u6d3b\u52a8\u6570\/\u603b\u6d3b\u52a8\u6570<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>\u52e4\u7b56TPM\u4e0eSFA\u7684\u80fd\u529b\u8fb9\u754c<\/h2>\n<h3>\u52e4\u7b56TPM\u7684\u6838\u5fc3\u80fd\u529b<\/h3>\n<p>\u52e4\u7b56TPM\u9762\u5411\u6d88\u8d39\u54c1\u4f01\u4e1a\u7684\u8425\u9500\u6d3b\u52a8\u4e0e\u6e20\u9053\u8d39\u7528\u7ba1\u7406\uff0c\u8986\u76d6<a href=\"\/\/qince.com\/p-solutions-1760.html\">\u9884\u7b97\u7ba1\u7406<\/a>\u3001<a href=\"\/\/qince.com\/p-solutions-2111.html\">\u4fc3\u9500\u89e3\u51b3\u65b9\u6848<\/a>\u3001<a href=\"\/\/qince.com\/p-solutions-1792.html\">\u8d39\u7528\u5206\u644a<\/a>\u7b49\u573a\u666f\u3002\u5176\u6838\u5fc3\u95ed\u73af\u5305\u62ec\uff1a<\/p>\n<ul>\n<li>\u6d3b\u52a8\u65b9\u6848\uff1a\u5b9a\u4e49\u6d3b\u52a8\u7c7b\u578b\u3001\u5468\u671f\u3001\u8303\u56f4\u3001\u5546\u54c1\u4e0e\u5151\u4ed8\u89c4\u5219<\/li>\n<li>\u7533\u8bf7\u4e0e\u5ba1\u6279\uff1a\u6d3b\u52a8\u7533\u8bf7\u89e6\u53d1\u9884\u7b97\u5360\u7528\uff0c\u652f\u6301\u591a\u7ea7\u5ba1\u6279<\/li>\n<li>\u6267\u884c\u4e0e\u68c0\u6838\uff1a\u7ec8\u7aef\u4e0a\u62a5\u7167\u7247\u3001AI\/\u4eba\u5de5\u68c0\u6838\u3001\u5f02\u5e38\u5904\u7406<\/li>\n<li>\u5151\u4ed8\u4e0e\u6838\u9500\uff1a\u5151\u4ed8\u8bb0\u5f55\u3001\u6838\u9500\u7533\u8bf7\u3001\u8d39\u7528\u6263\u51cf\u4e0e\u51ed\u8bc1\u7ba1\u7406<\/li>\n<li>\u5206\u644a\u4e0e\u5206\u6790\uff1a\u8d39\u7528\u5206\u644a\u3001\u9884\u7b97\u6267\u884c\u3001\u6295\u5165\u4ea7\u51fa\u548c\u8d39\u6548\u5206\u6790<\/li>\n<\/ul>\n<p><strong>\u9002\u7528\u8fb9\u754c<\/strong>\uff1a\u9002\u5408\u4fc3\u9500\u6d3b\u52a8\u9891\u7e41\u3001\u6e20\u9053\u8d39\u7528\u7c7b\u578b\u590d\u6742\u3001\u9700\u8981\u54c1\u724c\u5546\u4e0e\u7ecf\u9500\u5546\u534f\u540c\u7684\u6d88\u8d39\u54c1\u4f01\u4e1a\u3002\u82e5\u4f01\u4e1a\u6682\u65e0\u6e05\u6670\u7684\u8d39\u7528\u7c7b\u578b\u5b9a\u4e49\u548c\u9884\u7b97\u79d1\u76ee\uff0c\u9700\u5148\u5b8c\u6210\u4e1a\u52a1\u68b3\u7406\u3002<\/p>\n<h3>\u52e4\u7b56SFA\u7684\u6838\u5fc3\u80fd\u529b<\/h3>\n<p>\u52e4\u7b56SFA\uff08\u9500\u552e\u81ea\u52a8\u5316\uff09\u805a\u7126\u9500\u552e\u4eba\u5458\u7684\u8fc7\u7a0b\u7ba1\u7406\uff0c\u5305\u62ec\u5ba2\u6237\u7ba1\u7406\u3001\u62dc\u8bbf\u8ba1\u5212\u3001\u8ba2\u5355\u91c7\u96c6\u3001\u5e93\u5b58\u4e0a\u62a5\u3001\u884c\u4e3a\u8f68\u8ff9\u7b49\u3002\u5176\u4e0eTPM\u7684\u5173\u952e\u5dee\u5f02\u5728\u4e8e\uff1a<strong>SFA\u4e0d\u7ba1\u7406\u8d39\u7528\u9884\u7b97\u548c\u6838\u9500\u6d41\u7a0b<\/strong>\uff0c\u4f46\u53ef\u91c7\u96c6\u7ec8\u7aef\u6267\u884c\u8bc1\u636e\u4f9bTPM\u8c03\u7528\u3002<\/p>\n<p><strong>\u534f\u540c\u4ef7\u503c<\/strong>\uff1a\u5f53TPM\u4e2d\u7684\u4fc3\u9500\u6d3b\u52a8\u9700\u8981\u9a8c\u8bc1\u7ec8\u7aef\u6267\u884c\u65f6\uff0c\u53ef\u8c03\u7528SFA\u7684\u62dc\u8bbf\u8bb0\u5f55\u548c\u7167\u7247\u4f5c\u4e3a\u6838\u9500\u4f9d\u636e\uff0c\u5f62\u6210&#8221;\u6d3b\u52a8-\u6267\u884c-\u8bc1\u636e-\u8d39\u7528&#8221;\u7684\u5b8c\u6574\u94fe\u8def\u3002<\/p>\n<h3>\u9009\u578b\u5efa\u8bae<\/h3>\n<ul>\n<li><strong>\u7eaf\u8d39\u7528\u95ee\u9898<\/strong>\uff1a\u4f18\u5148\u90e8\u7f72TPM\uff0cSFA\u53ef\u5ef6\u540e\u6216\u91c7\u7528\u8f7b\u91cf\u65b9\u6848<\/li>\n<li><strong>\u7eaf\u6267\u884c\u95ee\u9898<\/strong>\uff1a\u4f18\u5148\u90e8\u7f72SFA\uff0c\u8d39\u7528\u7ba1\u7406\u901a\u8fc7ERP\u6216Excel\u8fc7\u6e21<\/li>\n<li><strong>\u8d39\u7528+\u6267\u884c\u53cc\u91cd\u95ee\u9898<\/strong>\uff1a\u5efa\u8baeTPM+SFA\u534f\u540c\uff0c\u4f18\u5148\u786e\u8ba4\u4e24\u7cfb\u7edf\u95f4\u7684\u6570\u636e\u63a5\u53e3\u65b9\u6848<\/li>\n<\/ul>\n<h2>\u5b9e\u65bd\u6b65\u9aa4\uff1a\u4ece\u8bd5\u70b9\u5230\u63a8\u5e7f<\/h2>\n<p>\u4ee5TPM+SFA\u534f\u540c\u573a\u666f\u4e3a\u4f8b\uff1a<\/p>\n<ol>\n<li><strong>\u4e1a\u52a1\u68b3\u7406\uff082-4\u5468\uff09<\/strong>\uff1a\u6574\u7406\u8d39\u7528\u7c7b\u578b\u3001\u9884\u7b97\u79d1\u76ee\u3001\u6d3b\u52a8\u6a21\u677f\u3001\u5ba1\u6279\u5c42\u7ea7<\/li>\n<li><strong>\u7cfb\u7edf\u914d\u7f6e\uff083-4\u5468\uff09<\/strong>\uff1a\u642d\u5efaTPM\u6d3b\u52a8\u6a21\u677f\u548c\u5ba1\u6279\u6d41\uff0c\u914d\u7f6eSFA\u62dc\u8bbf\u89c4\u5219<\/li>\n<li><strong>\u63a5\u53e3\u8054\u8c03\uff082-3\u5468\uff09<\/strong>\uff1a\u9a8c\u8bc1\u6d3b\u52a8-\u62dc\u8bbf-\u8bc1\u636e\u7684\u6570\u636e\u6253\u901a\uff0c\u5b9a\u4e49\u5f02\u5e38\u5904\u7406\u673a\u5236<\/li>\n<li><strong>\u533a\u57df\u8bd5\u70b9\uff084-6\u5468\uff09<\/strong>\uff1a\u9009\u62e91\u4e2a\u9500\u552e\u5927\u533a\uff0c\u8986\u76d6\u5168\u90e8\u8d39\u7528\u7c7b\u578b\u548c\u5178\u578b\u95e8\u5e97<\/li>\n<li><strong>\u6548\u679c\u8bc4\u4f30\uff082\u5468\uff09<\/strong>\uff1a\u5bf9\u6bd4\u8bd5\u70b9\u524d\u540e\u7684\u6838\u9500\u5468\u671f\u3001\u8bc1\u636e\u5b8c\u6574\u7387\u3001\u8d39\u6548\u53ef\u89c1\u5ea6<\/li>\n<li><strong>\u4f18\u5316\u63a8\u5e7f\uff08\u6301\u7eed\uff09<\/strong>\uff1a\u6839\u636e\u8bd5\u70b9\u53cd\u9988\u8c03\u6574\u89c4\u5219\uff0c\u9010\u6b65\u6269\u5c55\u533a\u57df\u548c\u8d39\u7528\u7c7b\u578b<\/li>\n<\/ol>\n<p>\u5177\u4f53\u5b9e\u65bd\u5468\u671f\u53d7\u4f01\u4e1a\u89c4\u6a21\u3001\u8d39\u7528\u590d\u6742\u5ea6\u548c\u73b0\u6709\u7cfb\u7edf\u57fa\u7840\u5f71\u54cd\uff0c\u5efa\u8bae\u8054\u7cfb\u52e4\u7b56\u83b7\u53d6\u9488\u5bf9\u6027\u8bc4\u4f30\u3002<\/p>\n<h2>\u9a8c\u6536\u6307\u6807\u4e0e\u53e3\u5f84\u5b9a\u4e49<\/h2>\n<table>\n<caption>\u5173\u952e\u9a8c\u6536\u6307\u6807\u4e0e\u53e3\u5f84\u8bf4\u660e<\/caption>\n<thead>\n<tr>\n<th>\u6307\u6807\u540d\u79f0<\/th>\n<th>\u8ba1\u7b97\u53e3\u5f84<\/th>\n<th>\u6570\u636e\u6765\u6e90<\/th>\n<th>\u76ee\u6807\u53c2\u8003<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u9884\u7b97\u6267\u884c\u7387<\/td>\n<td>\u5df2\u5360\u7528\u9884\u7b97\u91d1\u989d\u00f7\u5e74\u5ea6\u9884\u7b97\u91d1\u989d\u00d7100%<\/td>\n<td>TPM\u9884\u7b97\u6a21\u5757<\/td>\n<td>\u6309\u6708\u5ea6\/\u5b63\u5ea6\u8ddf\u8e2a\uff0c\u907f\u514d\u5e74\u672b\u7a81\u51fb<\/td>\n<\/tr>\n<tr>\n<td>\u6838\u9500\u5468\u671f\u5929\u6570<\/td>\n<td>\u6838\u9500\u5b8c\u6210\u65e5\u671f\u2212\u7ecf\u9500\u5546\u63d0\u4ea4\u7533\u8bf7\u65e5\u671f\uff08\u81ea\u7136\u65e5\uff09<\/td>\n<td>TPM\u6838\u9500\u8bb0\u5f55<\/td>\n<td>\u9700\u4e0e\u5386\u53f2\u6570\u636e\u5bf9\u6bd4\uff0c\u4e0d\u627f\u8bfa\u56fa\u5b9a\u5929\u6570<\/td>\n<\/tr>\n<tr>\n<td>\u8bc1\u636e\u5b8c\u6574\u7387<\/td>\n<td>\u542b\u5408\u683c\u7167\u7247\u7684\u6d3b\u52a8\u6570\u00f7\u5e94\u91c7\u96c6\u6d3b\u52a8\u6570\u00d7100%<\/td>\n<td>TPM\u6267\u884c\u8bb0\u5f55<\/td>\n<td>\u7167\u7247\u9700\u6ee1\u8db3\u65f6\u95f4\u3001\u5730\u70b9\u3001\u5185\u5bb9\u4e09\u8981\u7d20<\/td>\n<\/tr>\n<tr>\n<td>\u6d3b\u52a8\u6267\u884c\u7b26\u5408\u7387<\/td>\n<td>\u68c0\u6838\u901a\u8fc7\u7684\u6d3b\u52a8\u6570\u00f7\u603b\u62bd\u68c0\u6d3b\u52a8\u6570\u00d7100%<\/td>\n<td>TPM\u68c0\u6838\u6a21\u5757<\/td>\n<td>\u9700\u5b9a\u4e49\u68c0\u6838\u6807\u51c6\u548c\u62bd\u6837\u6bd4\u4f8b<\/td>\n<\/tr>\n<tr>\n<td>\u62dc\u8bbf\u5b8c\u6210\u7387<\/td>\n<td>\u5b9e\u9645\u62dc\u8bbf\u95e8\u5e97\u6570\u00f7\u8ba1\u5212\u62dc\u8bbf\u95e8\u5e97\u6570\u00d7100%<\/td>\n<td>SFA\u62dc\u8bbf\u8bb0\u5f55<\/td>\n<td>\u9700\u6392\u9664\u5ba2\u6237\u539f\u56e0\u5bfc\u81f4\u7684\u53d6\u6d88<\/td>\n<\/tr>\n<tr>\n<td>\u8d39\u6548\u5206\u6790\u8986\u76d6\u7387<\/td>\n<td>\u53ef\u8f93\u51fa\u8d39\u6548\u62a5\u8868\u7684\u8d39\u7528\u7c7b\u578b\u6570\u00f7\u603b\u8d39\u7528\u7c7b\u578b\u6570\u00d7100%<\/td>\n<td>TPM\u5206\u6790\u6a21\u5757<\/td>\n<td>\u9700\u660e\u786e\u6570\u636e\u5f52\u96c6\u89c4\u5219\u548c\u5206\u644a\u65b9\u6cd5<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>\u53c2\u8003\u4e0e\u5ef6\u4f38\u9605\u8bfb<\/h2>\n<ul>\n<li><a href=\"\/\/qince.com\/product\/tpm\/\">\u52e4\u7b56TPM\u4ea7\u54c1\u5b98\u7f51<\/a><\/li>\n<li><a href=\"\/\/qince.com\/p-solutions-2111.html\">TPM\u4fc3\u9500\u89e3\u51b3\u65b9\u6848<\/a><\/li>\n<li><a href=\"\/\/qince.com\/p-solutions-1760.html\">\u9884\u7b97\u7ba1\u7406\u65b9\u6848<\/a><\/li>\n<li><a 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