1.0勤策消费研究行业报告https://qince.com/reports勤策https://qince.com/reports/author/chenyuxin/行业报告：中国香氛行业报告：祖玛珑、观夏争夺300亿市场，情绪价值重写增长逻辑rich600338<blockquote class="wp-embedded-content" data-secret="GppeDjC3Fw"><a href="https://qince.com/reports/report/xiangfen/">行业报告：中国香氛行业报告：祖玛珑、观夏争夺300亿市场，情绪价值重写增长逻辑</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://qince.com/reports/report/xiangfen/embed/#?secret=GppeDjC3Fw" width="600" height="338" title="《 行业报告：中国香氛行业报告：祖玛珑、观夏争夺300亿市场，情绪价值重写增长逻辑 》—勤策消费研究行业报告" data-secret="GppeDjC3Fw" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script>
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https://qince.com/reports/wp-content/uploads/sites/2/2026/07/research_cover_260716.jpg23791191行业报告：2025年中国香氛香薰行业市场规模达到285.8亿元，较2022年增长超过60%。在情绪消费浪潮推动下，香氛正从社交符号转变为日常悦己工具，祖玛珑、观夏等品牌围绕300亿级市场展开差异化竞争。 行业报告：赛道稳健扩容：嗅觉经济步入红利释放期 五年规模翻倍，领跑消费赛道 中国香氛行业从2021年约1…