{"id":137,"date":"2026-07-27T15:27:58","date_gmt":"2026-07-27T07:27:58","guid":{"rendered":"https:\/\/qince.com\/reports\/?p=137"},"modified":"2026-07-27T15:27:58","modified_gmt":"2026-07-27T07:27:58","slug":"%e5%8f%8c%e5%8d%81%e4%b8%80%e7%94%b5%e5%95%86%e9%94%80%e5%94%ae%e6%95%b0-2025-shuangshiyi-dianshang-xiaoshou-shuju","status":"publish","type":"post","link":"https:\/\/qince.com\/reports\/news\/%e5%8f%8c%e5%8d%81%e4%b8%80%e7%94%b5%e5%95%86%e9%94%80%e5%94%ae%e6%95%b0-2025-shuangshiyi-dianshang-xiaoshou-shuju\/","title":{"rendered":"\u53cc\u5341\u4e00\u7535\u5546\u9500\u552e\u6570\uff1a2025\u53cc\u5341\u4e00\u7535\u5546\u9500\u552e\u6570\u636e\uff1a\u7f8e\u7684\u6d77\u5c14\u9886\u8dd1\u5bb6\u7535\uff0c\u73c0\u83b1\u96c5\u97e9\u675f\u56fd\u8d27\u5d1b\u8d77"},"content":{"rendered":"<p>2025\u5e74\u53cc\u5341\u4e00\u8d2d\u7269\u72c2\u6b22\u843d\u4e0b\u5e37\u5e55\uff0c\u5168\u7f51\u9500\u552e\u989d\u518d\u521b\u65b0\u9ad8\uff0c\u540c\u65f6\u884c\u4e1a\u8fce\u6765\u7ed3\u6784\u6027\u53d8\u9769\u3002\u6839\u636e\u661f\u56fe\u6570\u636e\u7edf\u8ba1\uff0c<strong>\u53cc\u5341\u4e00\u7535\u5546\u9500\u552e\u6570\u636e<\/strong>\u663e\u793a\u5168\u7f51\u7535\u5546\u9500\u552e\u989d\u7ea6<strong>16,950\u4ebf\u5143<\/strong>\uff0c\u540c\u6bd4\u589e\u957f<strong>14.2%<\/strong>\uff1b\u7efc\u5408\u7535\u5546\u5e73\u53f0\uff08\u5982\u5929\u732b\u3001\u4eac\u4e1c\uff09\u9500\u552e\u603b\u989d\u7ea6<strong>16,191\u4ebf\u5143<\/strong>\uff0c\u540c\u6bd4\u589e\u957f<strong>12.3%<\/strong>\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/mmbiz.qpic.cn\/mmbiz_png\/8nRyeFZ2aYI9RKBT6BZj6icicLrGxOZPTbibYiciatw27AMC87k0KWaYx1lvrXRrekO9R2qdYm7R3IicGP0ogDrroH3Q\/640?wx_fmt=png&amp;from=appmsg\" alt=\"\u53cc\u5341\u4e00\u7535\u5546\u9500\u552e\u6570\u636e\u5168\u7f51\u9500\u552e\u989d\u7edf\u8ba1\" class=\"rich_pages wxw-img\" data-ratio=\"0.5398148148148149\" data-s=\"300,640\" data-type=\"png\" data-w=\"1080\" \/><\/p>\n<p style=\"font-size: 10px;color: #666\">\u6570\u636e\u6765\u6e90\uff1a\u661f\u56fe\u6570\u636e<\/p>\n<h2>\u53cc\u5341\u4e00\u7535\u5546\u9500\u552e\u6570\uff1a\u6d88\u8d39\u8d8b\u52bf\uff1a\u4ece\u5546\u54c1\u6d88\u8d39\u5230\u5168\u573a\u666f\u4ef7\u503c\u5ef6\u4f38<\/h2>\n<p>\u4eca\u5e74\u53cc\u5341\u4e00\u5927\u4fc3\u5468\u671f\u4ece10\u67087\u65e5\u6301\u7eed\u81f311\u670811\u65e5\uff0c\u8de8\u5ea6\u8d85\u8fc730\u5929\u3002<strong>&#8220;\u6700\u957f\u53cc\u5341\u4e00&#8221;<\/strong>\u6210\u4e3a\u65b0\u5e38\u6001\uff08\u53bb\u5e74\u4e3a10\u670814\u65e5\u5f00\u59cb\uff09\u3002\u4e0e\u5f80\u5e74\u4e0d\u540c\u7684\u662f\uff0c\u5404\u5927\u5e73\u53f0\u4e0d\u518d\u5355\u7eaf\u8ffd\u6c42GMV\u6570\u5b57\uff0c\u800c\u662f\u66f4\u6ce8\u91cd\u589e\u957f\u8d28\u91cf\u548c\u751f\u6001\u5efa\u8bbe\u3002<\/p>\n<p>\u5e73\u53f0\u8868\u73b0\u5448\u73b0\u5206\u5316\u6001\u52bf\uff1a<\/p>\n<ul>\n<li><strong>\u5929\u732b<\/strong>\u5ba3\u5e03\u5b9e\u73b0&#8221;\u56db\u5e74\u6765\u6700\u597d\u589e\u957f&#8221;<\/li>\n<li><strong>\u4eac\u4e1c<\/strong>\u5f3a\u8c03\u4e0b\u5355\u7528\u6237\u6570\u589e<strong>40%<\/strong>\uff0c\u8ba2\u5355\u91cf\u589e\u8fd1<strong>60%<\/strong><\/li>\n<li><strong>\u7efc\u5408\u7535\u5546\u5e73\u53f0<\/strong>\uff08\u5929\u732b\u3001\u4eac\u4e1c\u3001\u62fc\u591a\u591a\u7b49\uff09\u4ee5<strong>16,191\u4ebf\u5143<\/strong>\u9500\u552e\u989d\u5360\u636e\u4e3b\u5bfc\uff0c\u540c\u6bd4\u589e\u957f<strong>12.3%<\/strong><\/li>\n<li><strong>\u5373\u65f6\u96f6\u552e<\/strong>\u7206\u53d1\u5f0f\u589e\u957f\uff0c<strong>670\u4ebf\u5143<\/strong>\u9500\u552e\u989d\u540c\u6bd4\u66b4\u6da8<strong>138.4%<\/strong>\uff0c\u7f8e\u56e2\u95ea\u8d2d\u3001\u6dd8\u5b9d\u95ea\u8d2d\u7b49\u9886\u8dd1<\/li>\n<li><strong>\u793e\u533a\u56e2\u8d2d<\/strong>\u8868\u73b0\u627f\u538b\uff0c<strong>90\u4ebf\u5143<\/strong>\u9500\u552e\u989d\u540c\u6bd4\u4e0b\u964d<strong>35.3%<\/strong><\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/mmbiz.qpic.cn\/mmbiz_png\/8nRyeFZ2aYKr1QzlgrVBfnNUOicuodOYQSZ9vxIJpxzdgvR2KojKywtqBfXSic9HFiabwLoVLDR1DdDPkbWNic9FAw\/640?wx_fmt=png&amp;from=appmsg\" alt=\"\u53cc\u5341\u4e00\u7535\u5546\u9500\u552e\u6570\u636e\u5404\u6e20\u9053\u8868\u73b0\u5bf9\u6bd4\" class=\"rich_pages wxw-img\" data-ratio=\"0.5333333333333333\" data-s=\"300,640\" data-type=\"png\" data-w=\"1080\" \/><\/p>\n<p style=\"font-size: 10px;color: #666\">\u6570\u636e\u6765\u6e90\uff1a\u661f\u56fe\u6570\u636e<\/p>\n<h2>\u54c1\u7c7b\u683c\u5c40\uff1a\u5bb6\u7535\u9886\u8dd1\u3001\u56fd\u8d27\u7a81\u56f4\u3001\u521a\u9700\u56fa\u5316<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/mmbiz.qpic.cn\/mmbiz_png\/8nRyeFZ2aYKr1QzlgrVBfnNUOicuodOYQzT6fucXnRT3VA0sen4V1QTbXEibicWvibGj6Cic4c0bpQXDOepF3EPL6icQ\/640?wx_fmt=png&amp;from=appmsg\" alt=\"\u53cc\u5341\u4e00\u7535\u5546\u9500\u552e\u6570\u636e\u70ed\u95e8\u54c1\u7c7b\u6392\u540d\" class=\"rich_pages wxw-img\" data-ratio=\"0.5407407407407407\" data-s=\"300,640\" data-type=\"png\" data-w=\"1080\" \/><\/p>\n<p style=\"font-size: 10px;color: #666\">\u6570\u636e\u6765\u6e90\uff1a\u4f01\u4e1a\u5e74\u62a5<\/p>\n<p>\u70ed\u95e8\u54c1\u7c7b\u4e2d\uff0c<strong>\u5bb6\u7528\u7535\u5668\u4ee52,668\u4ebf\u5143\u9500\u552e\u989d<\/strong>\u4f4d\u5c45\u699c\u9996\uff0c<strong>\u624b\u673a\u6570\u7801<\/strong>\u3001<strong>\u670d\u88c5<\/strong>\u5206\u5217\u4e8c\u4e09\u4f4d\uff0c\u5206\u522b\u5360\u6bd4<strong>14.6%<\/strong>\u3001<strong>14.0%<\/strong>\u3002\u5728\u5404\u54c1\u7c7b\u54c1\u724c\u7ade\u4e89\u4e2d\uff0c\u5934\u90e8\u54c1\u724c\u5730\u4f4d\u7a33\u56fa\u4f46\u683c\u5c40\u5fae\u8c03\u3002<\/p>\n<h3>\u5bb6\u7535\uff1a2,668\u4ebf\u699c\u9996\u80cc\u540e\u7684\u7ed3\u6784\u5347\u7ea7\u4e0e\u5e73\u53f0\u535a\u5f08<\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/mmbiz.qpic.cn\/mmbiz_png\/8nRyeFZ2aYJXf7y0h8lfKr9fgKeecL2ftfVE53Z3n9xSiaIF168oICLyMzIaJl1kME5Yd1kAnHmibT09PNnalGIA\/640?wx_fmt=png&amp;from=appmsg\" alt=\"\u53cc\u5341\u4e00\u7535\u5546\u9500\u552e\u6570\u636e\u5bb6\u7535\u54c1\u7c7b\u8868\u73b0\" class=\"rich_pages wxw-img\" data-ratio=\"0.5398148148148149\" data-s=\"300,640\" data-type=\"png\" data-w=\"1080\" \/><\/p>\n<p style=\"font-size: 10px;color: #666\">\u56fe\u7247\u6765\u6e90\uff1a\u661f\u56fe\u6570\u636e<\/p>\n<p>\u5bb6\u7528\u7535\u5668\u4ee5<strong>16.5%<\/strong>\u7684\u5168\u7f51\u5360\u6bd4\u7a33\u5c45\u9500\u91cf\u699c\u9996\uff0c<strong>2,668\u4ebf\u5143<\/strong>\u7684\u9500\u552e\u989d\u4e0d\u4ec5\u5370\u8bc1\u4e86\u5176\u521a\u9700\u5c5e\u6027\uff0c\u66f4\u6298\u5c04\u51fa&#8221;\u6280\u672f+\u653f\u7b56&#8221;\u53cc\u8f6e\u9a71\u52a8\u7684\u884c\u4e1a\u53d8\u9769\u3002<\/p>\n<p>\u8fd9\u4e00\u89c4\u6a21\u589e\u957f\u5e76\u975e\u7b80\u5355\u7684\u91cf\u589e\uff0c\u800c\u662f\u7ed3\u6784\u6027\u5347\u7ea7\u7684\u5fc5\u7136\u7ed3\u679c\u2014\u2014\u5728AI\u6280\u672f\u666e\u53ca\u4e0e<strong>&#8220;\u4ee5\u65e7\u6362\u65b0&#8221;<\/strong>\u8865\u8d34\u653f\u7b56\u62c9\u52a8\u4e0b\uff0c<strong>\u667a\u80fd\u5bb6\u7535\u3001\u5d4c\u5165\u5f0f\u53a8\u7535<\/strong>\u7b49\u9ad8\u7aef\u54c1\u7c7b\u6210\u4e3a\u6838\u5fc3\u589e\u957f\u5f15\u64ce\uff1a<\/p>\n<ul>\n<li>\u4eac\u4e1c\u6570\u636e\u663e\u793a\uff0cAI\u5e73\u677f\u6210\u4ea4\u989d\u540c\u6bd4\u589e\u957f<strong>200%<\/strong><\/li>\n<li>\u5927\u5c4fAI\u624b\u673a\u589e\u957f<strong>150%<\/strong><\/li>\n<li>\u82cf\u5b81\u6613\u8d2d85\u5bf8\u4ee5\u4e0a\u5927\u5c4f\u7535\u89c6\u9500\u552e\u5360\u6bd4\u8d85<strong>62%<\/strong><\/li>\n<li>\u96f6\u5d4c\u3001\u5e73\u5d4c\u51b0\u7bb1\u5360\u6bd4\u7a81\u7834<strong>9\u6210<\/strong><\/li>\n<li>\u667a\u80fd\u5bb6\u7535\u6574\u4f53\u9500\u552e\u5360\u6bd4\u5df2<strong>\u8d8555%<\/strong><\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/mmbiz.qpic.cn\/mmbiz_png\/8nRyeFZ2aYJXf7y0h8lfKr9fgKeecL2fd10MeuBMS6uJZEiaf82dqia8jAM56rWoxhaUkKIb8nZsHJm7A68L41sQ\/640?wx_fmt=png&amp;from=appmsg\" alt=\"\u7f8e\u7684\u6d77\u5c14\u5bb6\u7535\u53cc\u5341\u4e00\u9500\u552e\u8868\u73b0 \u53cc\u5341\u4e00\u7535\u5546\u9500\u552e\u6570\" class=\"rich_pages wxw-img\" data-ratio=\"0.5\" data-s=\"300,640\" data-type=\"png\" data-w=\"1080\" \/><\/p>\n<p style=\"font-size: 10px;color: #666\">\u56fe\u7247\u6765\u6e90\uff1a\u5c0f\u7c73\u4eac\u4e1c\u65d7\u8230\u5e97<\/p>\n<p>\u54c1\u724c\u7ade\u4e89\u5448\u73b0<strong>&#8220;\u53cc\u96c4\u4e89\u9738\u3001\u5e73\u53f0\u5206\u5316&#8221;<\/strong>\u7684\u7279\u5f81\u3002<strong>\u7f8e\u7684\u3001\u6d77\u5c14<\/strong>\u5728\u4e0d\u540c\u6e20\u9053\u4ea4\u66ff\u9886\u5148\uff1a<\/p>\n<ul>\n<li>\u4eac\u4e1c\u5e73\u53f0\u4e0a\uff0c<strong>\u6d77\u5c14\u3001\u7f8e\u7684<\/strong>\u5206\u5217\u5bb6\u7535\u54c1\u724c\u9500\u552e\u699c\u524d\u4e24\u4f4d\uff0c\u5747\u7a81\u7834<strong>10\u4ebf\u6210\u4ea4\u989d<\/strong><\/li>\n<li>\u5929\u732b\u6e20\u9053\u4e2d\uff0c<strong>\u7f8e\u7684<\/strong>\u51ed\u501f\u5168\u54c1\u7c7b\u5e03\u5c40\u7565\u5360\u4f18\u52bf<\/li>\n<li>\u7f8e\u7684\u4f9d\u6258&#8221;\u7ebf\u4e0a\u65d7\u8230\u5e97+\u7ebf\u4e0b\u4f53\u9a8c\u5e97+\u5373\u65f6\u96f6\u552e\u95ea\u7535\u4ed3&#8221;\u7684\u4e09\u7ef4\u7f51\u7edc\uff0c\u5b9e\u73b0<strong>\u53bf\u57df\u5e02\u573a48%<\/strong>\u7684\u589e\u901f<\/li>\n<li>\u6d77\u5c14\u901a\u8fc7<strong>\u5361\u8428\u5e1d<\/strong>\u9ad8\u7aef\u7ebf\u62a2\u5360<strong>\u4e00\u4e8c\u7ebf\u5e02\u573a<\/strong>\uff0c\u5d4c\u5165\u5f0f\u53a8\u7535\u4efd\u989d\u6301\u7eed\u6269\u5927<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/mmbiz.qpic.cn\/mmbiz_png\/8nRyeFZ2aYJXf7y0h8lfKr9fgKeecL2fNjU2libsicxuK3W8AfAJTSF3r7gltBodtrMYStXic53ab5xIqdtBWjnoA\/640?wx_fmt=png&amp;from=appmsg\" alt=\"\u6d77\u5c14\u5361\u8428\u5e1d\u9ad8\u7aef\u5bb6\u7535\u4ea7\u54c1\u7ebf \u53cc\u5341\u4e00\u7535\u5546\u9500\u552e\u6570\" class=\"rich_pages wxw-img\" data-ratio=\"0.8150609080841639\" data-s=\"300,640\" data-type=\"png\" data-w=\"903\" style=\"width:478px;height:390px\" \/><\/p>\n<p style=\"font-size: 10px;color: 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