{"id":94,"date":"2026-07-27T15:31:53","date_gmt":"2026-07-27T07:31:53","guid":{"rendered":"https:\/\/qince.com\/reports\/?p=94"},"modified":"2026-07-27T15:31:53","modified_gmt":"2026-07-27T07:31:53","slug":"%e4%ba%bf%e5%95%86%e8%aa%89%e6%9a%b4%e9%9b%b7-yili-yetainai-shouru-jianshao-105yi-shangyu-xiajianchen","status":"publish","type":"post","link":"https:\/\/qince.com\/reports\/news\/%e4%ba%bf%e5%95%86%e8%aa%89%e6%9a%b4%e9%9b%b7-yili-yetainai-shouru-jianshao-105yi-shangyu-xiajianchen\/","title":{"rendered":"\u4ebf\u5546\u8a89\u66b4\u96f7\uff1a\u4f0a\u5229\u6db2\u6001\u5976\u6536\u5165\u9510\u51cf105\u4ebf\uff1a30\u4ebf\u5546\u8a89\u51cf\u503c\u4e0e\u4e0b\u6c89\u5e02\u573a42%\u589e\u91cf\u7684\u6218\u7565\u535a\u5f08"},"content":{"rendered":"<p>\u4ebf\u5546\u8a89\u66b4\u96f7\uff1a2024\u5e74\u4f0a\u5229\u4e73\u5236\u54c1\u5168\u6e20\u9053\u9500\u552e\u989d\u540c\u6bd4\u4e0b\u6ed12.7%\uff0c\u5176\u4e2d<a 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decoding=\"async\" src=\"https:\/\/mmbiz.qpic.cn\/mmbiz_png\/8nRyeFZ2aYLcDILkCJtkxAKJicVVibIUZFaM1BVDcKvWDta131v57scSox5lYXLGImugEm2DHyglnia0oyzDZJ0UA\/640?wx_fmt=png&amp;from=appmsg\" alt=\"\u4e73\u5236\u54c1\u884c\u4e1a\u589e\u957f\u8d8b\u52bf\u4e0e\u4f0a\u5229\u6db2\u6001\u5976\u5e02\u573a\u8868\u73b0\u5bf9\u6bd4 \u4ebf\u5546\u8a89\u66b4\u96f7\" class=\"rich_pages wxw-img\" data-ratio=\"0.519\" data-w=\"1080\" \/><\/p>\n<p style=\"font-size: 10px;color: 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decoding=\"async\" src=\"https:\/\/mmbiz.qpic.cn\/mmbiz_jpg\/8nRyeFZ2aYLcDILkCJtkxAKJicVVibIUZFuOgqCdQYN6s4lSrWOTvmEgiahuFImlK1ygpDIYuatBiaVKUMfNY61ibcw\/640?wx_fmt=jpeg&amp;from=appmsg\" alt=\"\u4f0a\u5229\u6db2\u6001\u5976\u9ad8\u7aef\u4ea7\u54c1\u7ebf\u5e02\u573a\u8868\u73b0 \u4ebf\u5546\u8a89\u66b4\u96f7\" class=\"rich_pages wxw-img\" data-ratio=\"0.5\" data-w=\"1265\" \/><\/p>\n<p style=\"font-size: 10px;color: 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src=\"https:\/\/mmbiz.qpic.cn\/mmbiz_png\/8nRyeFZ2aYLcDILkCJtkxAKJicVVibIUZFCiblUJ1FtPKU7Nrzl45Kx2xc5UicGySRQxATRK8ianYGZGCs8Fe1Uadmw\/640?wx_fmt=png&amp;from=appmsg\" alt=\"\u6fb3\u4f18\u5e02\u503c\u53d8\u5316\u4e0e\u5546\u8a89\u51cf\u503c\u5206\u6790 \u4ebf\u5546\u8a89\u66b4\u96f7\" class=\"rich_pages wxw-img\" data-ratio=\"0.516\" data-w=\"1063\" \/><\/p>\n<p style=\"font-size: 10px;color: #666\">\u56fe\u7247\u6765\u6e90\uff1a\u767e\u5ea6\u80a1\u5e02\u901a<\/p>\n<p>\u4f46\u4f0a\u5229\u60f3\u8981\u7684<strong>\u5e76\u8d2d\u534f\u540c\u6548\u5e94<\/strong>\u5728\u7ec6\u5206\u5e02\u573a\u6709\u6240\u663e\u73b0\uff1a<\/p>\n<ul>\n<li>2024\u5e74\u6fb3\u4f18\u7f8a\u5976\u7c89\u4e1a\u52a1\u5b9e\u73b0\u5168\u7403\u5e02\u573a\u4efd\u989d<strong>31.7%<\/strong><\/li>\n<li>\u6d77\u5916\u6536\u5165\u540c\u6bd4<strong>\u589e\u957f68.2%<\/strong><\/li>\n<li>\u4f9b\u5e94\u94fe\u6574\u5408\u4f7f\u7efc\u5408\u8fd0\u8f93\u6210\u672c<strong>\u4e0b\u964d18%<\/strong>\uff0c\u4ea7\u54c1\u4fdd\u8d28\u671f\u5ef6\u957f\u81f324\u4e2a\u6708<\/li>\n<\/ul>\n<p>\u7136\u800c\u4e13\u4e1a\u5316\u8fd0\u8425\u7684\u4ee3\u4ef7\u662f\u725b\u5976\u7c89\u4e1a\u52a1\u6301\u7eed\u840e\u7f29\uff0c2024\u5e74\u8425\u6536<strong>21.07\u4ebf\u5143<\/strong>\u4ec5\u4e3a2021\u5e74\u5cf0\u503c\u671f\u7684<strong>51.4%<\/strong>\uff0c\u63ed\u793a\u51fa\u591a\u54c1\u7c7b\u534f\u540c\u53d1\u5c55\u7684\u73b0\u5b9e\u56f0\u5883\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/mmbiz.qpic.cn\/mmbiz_png\/8nRyeFZ2aYKX0v8q9z85GNqqcIqfO0yLuFL7mu7eCF9bAIfkdpxo7NaaicrTAzXNqB1MViaEdwibbxQE4a55dCoRg\/640?wx_fmt=png&amp;from=appmsg\" alt=\"\u6fb3\u4f18\u725b\u5976\u7c89\u4e1a\u52a1\u6536\u5165\u53d8\u5316\u8d8b\u52bf \u4ebf\u5546\u8a89\u66b4\u96f7\" class=\"rich_pages wxw-img\" data-ratio=\"0.467\" data-w=\"1080\" \/><\/p>\n<p style=\"font-size: 10px;color: 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vs \u8499\u725b20.1%<\/strong>\uff09\u548c\u7535\u5546\u6e17\u900f\u7387\uff08<strong>28.6% vs 25.3%<\/strong>\uff09<strong>\u53cc\u91cd\u9886\u5148<\/strong>\u3002\u6a21\u578b\u6d4b\u7b97\u663e\u793a\uff0c\u5f53\u7535\u5546\u5360\u6bd4\u7a81\u7834<strong>35%<\/strong>\u4e14\u7a9c\u8d27\u7387\u7a33\u5b9a\u5728<strong>3%<\/strong>\u4ee5\u4e0b\u65f6\uff0c\u8d39\u7528\u7387\u62d0\u70b9\u5c06\u51fa\u73b0\uff0c\u9884\u8ba12026\u5e74\u540e\u5e74\u5747\u4e0b\u964d<strong>0.8\u4e2a\u767e\u5206\u70b9<\/strong>\u3002<\/p>\n<h3>\u5a74\u5e7c\u513f\u914d\u65b9\u5976\u7c89\u5e02\u573a\u96c6\u4e2d\u5ea6\u63d0\u5347<\/h3>\n<p>\u8fd1\u4e09\u5e74\uff082022-2024\uff09\u4f0a\u5229\u7d2f\u8ba1\u6295\u5165<strong>57\u4ebf\u5143\u7814\u53d1\u8d39\u7528<\/strong>\uff08\u5e74\u590d\u5408\u589e\u957f\u738719.3%\uff09\uff0c\u6210\u529f\u63a8\u51fa<strong>86\u6b3e<\/strong>\u65b0\u914d\u65b9\u4ea7\u54c1\uff0c\u5176\u4e2d<strong>23\u9879<\/strong>\u53d6\u5f97\u300c\u84dd\u5e3d\u5b50\u300d\u529f\u80fd\u8ba4\u8bc1\uff0c\u63a8\u52a8\u5a74\u914d\u7c89\u5e02\u5360\u7387\u63d0\u5347<strong>3.1\u4e2a\u767e\u5206\u70b9\u81f317.3%<\/strong>\uff08Euromonitor\uff09\uff0c\u4e0e\u98de\u9e64\u7684\u5dee\u8ddd\u4ece2021\u5e74\u76848.7\u4e2a\u767e\u5206\u70b9\u6536\u7a84\u81f3<strong>4.2\u4e2a\u767e\u5206\u70b9<\/strong>\u3002<\/p>\n<p>\u4f46\u884c\u4e1aCR10\u96c6\u4e2d\u5ea6\u63d0\u5347\u81f3<strong>82.7%<\/strong>\u7684\u80cc\u666f\u4e0b\uff0c\u4f01\u4e1a\u88ab\u8feb\u91c7\u53d6\u8d39\u7528\u524d\u7f6e\u5316\u7b56\u7565\u2014\u20142024\u5e74\u4fc3\u9500\u8d39\u7528\u7387\u6500\u5347\u81f3<strong>38%<\/strong>\uff08\u8f832021\u5e74+14pct\uff09\uff0c\u6e20\u9053\u5229\u6da6\u7a7a\u95f4\u4ece<strong>\u6bcf\u7f5012.6\u5143\u538b\u7f29\u81f34.8\u5143<\/strong>\uff0c\u964d\u5e45\u8fbe<strong>61.9%<\/strong>\u3002\u503c\u5f97\u5173\u6ce8\u7684\u662f\uff0c<strong>\u4f0a\u5229\u7814\u53d1\u8d39\u7528\u7387\uff083.1%\uff09\u5df2\u8d85\u8fc7\u98de\u9e64\uff082.7%\uff09<\/strong>\uff0c\u4f46\u5e02\u573a\u8d39\u7528\u6548\u7387\uff08\u6bcf\u5143\u4fc3\u9500\u6295\u5165\u4ea7\u51fa<strong>2.3\u5143<\/strong>\uff09\u4ecd\u843d\u540e\u4e8e\u540e\u8005\uff08<strong>2.8\u5143<\/strong>\uff09\uff0c\u63ed\u793a\u51fa<strong>\u6280\u672f\u4f18\u52bf\u5411\u5546\u4e1a\u4f18\u52bf\u8f6c\u5316\u7684\u6548\u7387\u74f6\u9888<\/strong>\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/mmbiz.qpic.cn\/mmbiz_png\/8nRyeFZ2aYJibmAibc2nXibtCoNQ16Mr3IoeoU1I2IoWD5CyEg3zyGG1GmOw2rXtbAEEZernhFSciaD3m6gicILA9oA\/640?wx_fmt=png&amp;from=appmsg\" alt=\"\u4f0a\u5229\u7814\u53d1\u8d39\u7528\u6295\u5165\u4e0e\u5e02\u573a\u6548\u7387\u5bf9\u6bd4 \u4ebf\u5546\u8a89\u66b4\u96f7\" class=\"rich_pages wxw-img\" data-ratio=\"0.454\" data-w=\"1080\" 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decoding=\"async\" src=\"https:\/\/mmbiz.qpic.cn\/mmbiz_jpg\/8nRyeFZ2aYKX0v8q9z85GNqqcIqfO0yLfsg7Oj73ABb954Micme9RvhAXsdxRic5cBtgaxoEU1JzAJ9YJlNJUibhQ\/640?wx_fmt=jpeg&amp;from=appmsg\" alt=\"\u4f0a\u5229\u4e0b\u6c89\u5e02\u573a\u6e20\u9053\u5e03\u5c40\u793a\u610f\u56fe \u4ebf\u5546\u8a89\u66b4\u96f7\" class=\"rich_pages wxw-img\" data-ratio=\"1.334\" data-w=\"800\" \/><\/p>\n<p style=\"font-size: 10px;color: 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style=\"margin-top: 30px;padding-top: 20px;border-top: 1px solid #ddd\"><strong>\u63a8\u8350\u9605\u8bfb<\/strong><\/p>\n<p><a href=\"https:\/\/mp.weixin.qq.com\/s?__biz=MzI0NzEyNzU5OA==&amp;mid=2652911790&amp;idx=1&amp;sn=e9ee44171363318f63f65f55fe7bfe9d&amp;scene=21#wechat_redirect\" target=\"_blank\" rel=\"nofollow noopener\">1\u3001\u6d0b\u6cb3\u8840\u4e8f19\u4ebf\u771f\u76f8\uff1a\u8fd19\u5343\u7ecf\u9500\u5546\u5356\u4e0d\u8fc7\u6c7e\u9152\uff0c\u6d0b\u6cb3\u56f0\u5728\u6b21\u9ad8\u7aef\u6cbc\u6cfd<\/a><\/p>\n<p><a href=\"https:\/\/mp.weixin.qq.com\/s?__biz=MzI0NzEyNzU5OA==&amp;mid=2652911761&amp;idx=1&amp;sn=09a063b0b44f639998eef492f5a8025a&amp;scene=21#wechat_redirect\" target=\"_blank\" rel=\"nofollow 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